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Can Your IVR Messaging Get Any Better?

A question I often get asked from both new and existing clients is the same question that marketing experts ask themselves every day. I will use the same approach to help you arrive at an answer."In your experience can my IVR messaging get any better?"

Even after 14 years in this business, my crystal ball tells me the same thing, "Ask the caller".
Do what marketing experts do, test your messaging, more specifically, split test your message to ensure that your message gets users to do what you want them to do.
Whether you are using IVR for a survey [url=]Lewis Cook England Jersey[/url] , lead generation, or providing a client with information on their account, make sure that, the message gets the caller to do what you want them to do.
* Is your objective to have your customer use your self-service IVR to check their balance? Or talk to an agent? (Needless to say that if the caller opts for the agent, it will cost you 5 times more than if they interact with an IVR).
* Do you want callers to say yes, to be contacted regarding an auto loan?
* Do you want more of your customers to participate in your customer satisfaction survey?

The type of application doesn't matter [url=]Ashley Young England Jersey[/url] , if you want to optimize your results, and achieve the return you are expecting. You need to test with real customers ? otherwise you are leaving it to the luck of the draw.

This process I call IVR Optimization, (I borrowed the term from Google Web Optimization), a tool that you can use to improve on your web conversion rates by testing various versions of your web site.
Now, you ask yourself, what does this have anything to do with IVR applications? Its simple [url=]Jake Livermore England Jersey[/url] , the same principals of ?Split Testing? apply and are possible with an IVR campaign.

Dynamic, IVR Optimization allows you to test different variations of your IVR scripting. This way you can identify the message combinations that produce the highest success rates. The success rate being; how often you can get the caller to do what you want them to do.
You can run 2, 3 or 4 different combinations and not just rely on gut feelings. You can conduct real-time research, with real callers. This research helps you optimize your messaging and yield the highest success rate.

The IVR world is a little more complex than Google?s Web optimizer approach; you have more callercall recipient interactions to consider.

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